SDP believe in MERAKI
(v) to do something with soul, creativity, or love;
when you leave a piece of yourself in your work
Three things we don't do
Unethical work. Free pitches. Free exclusivity.
We are motivated by creating a better future for our world - to enhance peoples’ lives not comprise them. This means we won’t work with anyone that isn’t truthful about their brand, is wilfully harming life, enforcing hardship or damaging the environment.
We say no to all free creative pitches or conceptual work. It’s simply not good business for anyone. We believe that the most effective work is built on the foundation of close collaboration, strong partnership and deep understanding. Not contrived competitions which fail to recognise the true value of our work or free ideas to aid your business, all work undertaken is chargeable by deposit.
Being experts at what we do attracts a community of like-minded clients who sometimes have competing interests. We offer our clients original and effective solutions. We ensure absolute confidentiality on every project. But we can't offer exclusivity without a reciprocal commitment from our clients.